The Wi-Fi Alliance 2008 "WIFFIES" Brand Awards
Since 2000, Wi-Fi Alliance members have certified more than 4,500 Wi-Fi products. Through comprehensive testing, the Wi-Fi Alliance certification programs help to ensure that Wi-Fi® products from multiple manufacturers work with each other.
The WIFFIES Awards recognize member companies that showcase innovative uses of the Wi-Fi Alliance brands. Judges for the awards reviewed the use of the Wi-Fi Alliance and Wi-Fi CERTIFIED™ logos, as well as promotion of the Wi-Fi industry through use of terminology such as Wi-Fi, Wi-Fi CERTIFIED, Wi-Fi Protected Access™ (WPA™) and WPA2™, Wi-Fi Protected Setup™, and Wi-Fi Multimedia (WMM®).
All Wi-Fi Alliance members with promotional activities that fell between March 2007 and March 2008 were eligible to participate in the 2008 WIFFIES Awards.
And the winners are ...
Print Advertising:
- Silver: TRENDnet
Collateral:
- Silver: Aruba Networks
- Bronze: Motorola, Inc.; Socket Mobile
- Honorable Mention: Wipro
Online:
- Gold: NETGEAR
- Silver: Apple
- Bronze: Socket Mobile
On-Product Display:
- Gold: D-Link; Research in Motion
- Silver: HP; Motorola, Inc.; Sony Corporation
Product Packaging:
- Gold: TRENDnet; NETGEAR; D-Link
- Silver: Sony Corporation
- Bronze: Linksys; Motorola; Nokia
Point of Sale / Retail:
- Gold: HP
Integrated Campaign:
- Bronze: Wipro
Trade Show Booth:
- Gold: Marvell
- Silver: D-Link
- Bronze: Atheros Communications; Eastman Kodak
- Honorable Mention: Sony Ericsson
No endorsement is expressed or implied by the Wi-Fi Alliance of a member company's products or services represented in awards.
